Some things right off the top of my head:
- Don't use a giant 650kb image for the main content block. This can be broken down a lot into smaller images and css. I would even have a sign up form or large sign up button as part of this block too.
- Use sans-serif fonts, I usually go with something like Open Sans
- Don't use grey text on a grey background. I would maybe put a white background for the middle 960px of the page to give more focus to the content.
Hope this helps a bit, and if you have questions or want some more advice feel free to message me.
We will be taking it into account as we revamp the landing page - which is naturally on the short-term roadmap.
We know the landing page is not where we want it to be. Hence, it is specially important to get concrete feedback on what should be considered in the next update.
How did that happen?
Once products like this become mainstream, it'll be nice to see developers work on more polished ideas that use energy usage data in interesting and meaningful ways.
The data can be collected from a range of sensors like The Energy Detective or Current Cost. That is the current best selling point.
The rest is vision of what this service can be. And our focus in that regard seems very differente, although only a part of that vision is represented in the current state of the app.
Hopefully we will be back in a couple of months showing a couple of disruptive new features.
