I don't know anyone that doesn't use a third-party client. And, given Twitter's clear desire to restrict 3rd party client API access, in order to get more eyeballs on more easily monetizable web-pages, Twitter Cards are never going to be seen by many users.
>I'd be interested in knowing what didn't work for them about the existing standards.
Probably their lack of control of it.[0] https://dev.twitter.com/docs/cards (last headline, no anchors...)
It is a bit weird though: the displayed image is the project owner's profile image, which doesn't seem directly relevant, and seems a bit out of place.
- oEmbed
- Facebook OpenGraph
- schema.org
- Twitter Cards
WTF.