This perfectly encapsulates my unease with this kind of recruiting/self selection approach. I get that culture fit is important, but I also don't like the sort of groupthink and monoculture that you get by just hiring a bunch of people who are all into the same narrow pop culture niches.
I'm guilty of this kind of monocultural preference myself. I used to joke about starting interviews with "What's your favorite Hayao Miyazaki film and why?" although I never actually did it.