Hack Television - Brands and Briefs - TV Hackfest 2013, San Francisco
Second Screen is all the rage... Social TV, Multiplatform Engagement. Why? Because consumers are media stacking while watching TV. Their attention is being pulled during commercials. Brands have to find ways to get the eyeballs back.
And who better to help than the Bay Area Transmedia community and Silicon Valley hackers? With Google TV, Facebook and Twitter part of the event...
http://www.hackfest.tv/northamerica