The distinction is this: it's not the
writers motivations that makes Apple articles different.
A handful of people Hating Apple may well motivate them to write negative things about Apple. A handful of others may reblog it for similar reasons.
But all sorts of people hate all sorts of things for all sorts of reasons. And one can easily find examples of similar emotionally-driven negative articles about Sony, Microsoft, Google, etc.
Yet those other articles don't inspire the response an Apple article does. They don't generate huge threads. They don't get reblogged much. They don't often generate many responses.
So Apple can't be different simply because of writers motives.
No, it's different because of the way readers react to it. And, specifically, the very large number of readers (historically out of proportion to Apple's significance) with very strong emotional reactions (both for and against).
