How does "Why I won't be closing down BetaPunch" have anything to do with the apology? Seems out of place and still shows a lack of understanding.
Leave off all discussion of why you won't be closing BetaPunch and just focus on admitting you screwed up (which was done) and detailing how you will make it right.
[1] http://www.daniellemorrill.com/2013/01/why-i-wont-be-using-b...
1. Understand the problem. What/why/how/who/when did you do wrong ?
2.Contact said person and try to make things right by fixing the issue. Key word is try, but do it genuinely.
3. Write a good press release in the form of a blog post. Title it: Our apology for $problem.
4. In the press release include:
- We are sorry this happened.
- This is how we are fixing/going to fix it.
- If you have been wronged by this get in touch at $email.
- Thank everyone for their feedback.
5. Publish a second press release as a blog post stating what you are doing to prevent $problem.
6. With the gained attention, market a new product/service/special to show people you are focused on doing good busines. Call it the "We are sorry special pack" or whatever.
Make sure to post it on every social media site out there so that people know you are taking care of your customers.
> With the gained attention, market a new product
I know this will make people here angry, because some of you think the business world is all pink unicorns. Nope. Its a make it or die environment. Thats why most startup people never want to go out and make a sale. Its so much easier to just talk about traction than to hit the pavement to get some money in your pocket. Send all insults and hate to my inbox (address on profile).
Betapunch guys need to hire the right employees to handle PR and interact with people because this post shows those interactive skills are not his strengths.
Couldn't even make it a full sentence without contradicting himself. This is definitely not how to do an apology either.
If you want to apologize, just apologize. It's not the time for more self-marketing.
I look forward to you emerging as only having an asshole, and not you being it.
Apologize unreservedly, or not at all.
http://www.joelonsoftware.com/articles/customerservice.html from chapter 4 and further on.
"I completely understand and respect your reasoning."
There are many things that I respect and understand but don't agree. I just hope this is not the case.
