I imagine "kickass programmer" in that context means someone who can handle the hard challenges writing complicated, core product code.
I'd argue that sort of person probably shouldn't be your first hire (assuming that the founders are technically capable and built the MVP themselves). Founders usually concentrate on the interesting code that solves the pain that the product fixes, and leave the boring but necessary work of writing house-keeping things like account management, email update, and even payment processing to someone else. The first hire should be someone who can come in and write decent code to do that stuff. If they're capable of writing core product stuff as well, even better.
That said almost all the teams who had investment out of the UK's Ignite100 accelerator (my company graduated from it last year) hired marketing and content people first. Getting the word out is very important.