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0 pointsjorgenhorstink13y ago0 comments

You're both right. Personally I hate it when I go to a restaurant and they ask me if I want some bread already, or when they ask me if I want ketchup with my fries. Yes, yes, yes, of course. Why they ask? Because when you get the bill, you see 50ct for the ketchup.

I don't like such an experience. This is exactly why I don't differentiate in functionality, but only in price based on the commitment. Our target customers are freelancers, our companies with at most two employees.

We only have one plan: THE AWESOME PLAN. Depending on how long you're willing to commit, you get a discount. I agree the table could point that out a little bit better.

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mattmanser13y ago

It's not about what features are and aren't included.

You offer different plans to make one sound like a bargain, you offer an expensive one to make the others look relatively cheap and you offer a cheap one too. No-one chooses the cheapest wine.

It's a human psychology thing, nothing to do with features. If you aren't using this trick, you probably shouldn't present it like that as it's confusing.

You can use support levels instead or something to make an expensive premium plan if you want to take advantage of this marketing 'trick' that everyone else uses.

jorgenhorstinkOP13y ago

I offer a cheap plan for monthly payment (the product is very low margin, especially compared to the large players in the market where one would easily pay at least 75e per month for the same functionality), a small discount if you're willing to commit for one year, and even a bigger discount if you're willing to commit for two years.

In the beginning we need cash flow, cash is king. So we hope lots of people buy the 2-year-deal. We are not trying to trick anyone. And I want an easy product, not a complicated one with different kind of support levels etc. No, I target a very specific audience, where there is no room for feature differentiation, imho. But who knows, this is just my feeling right now, we might change the offers in the future.

mattmanser13y ago

My point was you're using a product display that is linked to a very specific marketing tactic without using the tactic. So it makes no sense.

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0 pointsjorgenhorstink13y ago0 comments

We only have one plan: THE AWESOME PLAN. Depending on how long you're willing to commit, you get a discount. I agree the table could point that out a little bit better.

0 comments

mattmanser13y ago

It's not about what features are and aren't included.

You offer different plans to make one sound like a bargain, you offer an expensive one to make the others look relatively cheap and you offer a cheap one too. No-one chooses the cheapest wine.

It's a human psychology thing, nothing to do with features. If you aren't using this trick, you probably shouldn't present it like that as it's confusing.

You can use support levels instead or something to make an expensive premium plan if you want to take advantage of this marketing 'trick' that everyone else uses.

jorgenhorstinkOP13y ago

mattmanser13y ago

My point was you're using a product display that is linked to a very specific marketing tactic without using the tactic. So it makes no sense.

j / k navigate · click thread line to collapse