Search for common names to get an idea: http://www.google.com/search?q=netlog+profile+for+julia http://www.google.com/search?q=netlog+profile+for+john
http://nl.netlog.com/go/directory/ (Holland & Belgium, change subdomain for diff areas)
You can postpone it thought if you are unsure how popular your product will become. If you do postpone it, then be sure your joins are "sane" - normally, you don't really do joins in a sharded environment as data is located on different databases, so you will do yourself a major favor in not doing joins that will force you to re-model your data when you switch to sharding.
And in a sharded environment you also copy things around :)