I find it embarrassing in the same way as I find computer science portrayals in movies embarrassing. Hax0r the planet etc...
Making money - selling overpriced modules and branded crap for way more than marginal profit (compared to say RS/Farnell/Digikey) and shipping an identity rather than tools to solve problems.
Understanding the market - actually they created a new market full of flashing LED cube machines and crap which actually performs no useful function other than to make other participants in the marketed identity look cool. About the most intelligent use for all of this I've seen (which isn't served elsewhere) is a computer controlled cannabis farm and that isn't exactly going to serve the intelligence of the person who built it well [1]
Education - there is very little going on there. Every person I've seen jump into this comes crawling to me for advice but then shits a brick the moment something more complicated than a 4 banger calculator is pulled. You know what a complex number is right? What do you mean you don't understand why that 10 ohm 1/4W resistor smoked across a 12v source - do you know what Ohms law is? The answer is usually "no - we just googled and copied the picture".
Persistence, perseverance, timing? None are relevant.
Marketing - the bugbear of the whole thing. They created an identity which actually serves the participants badly.
Actually you just nailed it - it is equivalent to selling Justin Bieber albums.
[1] Sub-rant - the hacks I've seen people use including twist-n-tape mains cables are going to kill someone one day...