It would help projects get initial buzz and/or the last funds needed by letting them reach investors who typically invest in the project's sector.
So to recap:
- Platforms and projects get exposed to more users who typically invest
- Investors can see what projects other people they know and respect are investing in
- Projects can make a push to get either initial buzz or the last funds needed by targeting and reaching investors who are most likely to invest in their project
Note: "investor" refers to a crowdfunding projects backer/supporter who receives perks in exchange for their donation, not equity.
Would you use it?