Crowd tilt literally just became the company that can work with any range of major processors to split up payments and allow the payment gateways, processors etc to worry about what they do best, at 1% it would be alot of work to go replacing their system and yet it will still rake in profits for crowdtilt.
As someone who has watched them from the start and met both founders I always knew that good things were coming but this move could actually change online commerce for the better, its just awesome.
Additionally, their api doesn't provide the tools for the collaboration side of things (messaging, invites, sharing, comments/nested comments, reward tiers, tilting mechanism, etc). Think of this api as a layer above credit card processing (so you get to choose whichever processor you like or already use, thus not disrupting your current flow of funds and you get to keep the branding/UI/UX, the users, the user data, and the credit card processing data, etc - all important things if you're, say, hotels.com).
(disclosure: I'm one of the crowdtilt founders)
Not necessarily "better" really just a different animal altogether
What's awesome about this is that one day hopefully it wont just be crowdtilt but everything. Airlines, tickets, hotels.
whether it's a feature in a current app like exec/taskrabbit or it's own app like a dinner-bill splitting mobile app (take a picture of the receipt, ocr, text it out, everyone's charged once the total is reached or exceeded, etc) the api was built to help any time groups and money interact... and we hope this renders the ideas devs come up with endless.
Selfstarter is really cool for a one-off type of project such as Lockitron, but with the Crowdtilt API, you can also build a "kickstarter-as-a-service" type of product, which I would really love to see built one day.
(disclosure: I'm one of the Crowdtilt founders)
I wonder if this will spin out ton of niche-specific platforms. This does remove some of the heavy lifting, but the hardest part about building a crowdfunding marketplace is priming the marketplace.
Once available, a live sample of someone using it for a specific purposes would be even more amazing / would help show just how awesome this is.
+1 - Love this idea :)