- If your goal is impact and reach...you should be analyzing the traffic of the blogs you're contacting. A lot of those sites probably only have a few hundred readers. A review on Gizmodo & TUAW would probably be 10x more effective than mentions on all of those sites.
- We sometimes tend to forget that the R in PR stands relations. So build those relationships don't just spam. - Get to know bloggers (do your research) and get them to know you well before you go pitching (add value, send them tips, get to know them on twitter and IRL)
- Intros are also very helpful. Have a friend who got a review on insert blog name? Ask him to make an intro since he's established himself as someone who's made something newsworthy.
PR is kind of like trying to get a job. You could blast out 50+ generic resumes + cover letters and hope someone calls. Or you could do your homework, choose the top 3 companies you really want to join, get intros and do something remarkable to get noticed.
I agree 110% on building relationships and finding well-known bloggers to write about your post as well as reviews on Gizmodo or TUAW being worth 10x more traffic on the list currently provided. You might've missed the last part where I mention that the list is incomplete though because we usually do end up delivering a better pitch to the mentioned top level tech news sites after a week or two.
From just our experience, we've found that doing a blast of 50+ generic "resumes, cover letters" AND posts by the top companies is a perfect combination. Not to mention, it really doesn't hurt to post to the 50+ sites either way.
Thanks for the pointer re: the kickfolio link. Kickfolio apparently "kicked" their app portfolio offering for devs (apparently without warning?). Bummer.
(TA is my site)
Basically I read it as "quick fix! get publicity here!" which is probably not a great attitude to encourage.
