Yes, Sparkfun's products are definitely overpriced. They sell a constant-current LED driver for $50 that has a ~$8 parts cost at single-unit quantities. Even when I hand-solder the circuit on to a $10 Dangerous Prototypes surface-mount prototyping board at my normal hourly rate, I still come out ahead.
I still contend that the Arduino is approximately decently priced when you consider that Arduinos are popular enough to not be put together by hand but niche enough to not be made by the millions at Foxconn.