OK, point by point:
- turn-around for custom goods from China is not 6-weeks. It took a solid 2 weeks to get the bag, which is what I would expect. The cost to ship expedited versus the labour cost is a wash, especially considering they stil had to post the bag to me anyways.
- The goods in-store are still marketed as premium goods; to use an HN appropriate analogy, this is like me telling you that your Mac is crap because you bought from a 3rd party retailer. For reference, this was $150 for a laptop messenger bag. Not a ton of money, but not cheap considering there's no leather, etc involved.
- If you look at the store I mentioned, they're not really big-box. They're in some awkward in-between yuppie place where everything is greenwashed. I still shop there, but I'm pretty disenchanted since this incident.
- This event has, in my mind, destroyed whatever brand recognition they had. The product is alright, but I'd rather support a company that does everything in NA.
The point being, the market're selling into would be more than willing to absorb the cost of local production. I suspect at a point during their growth they were unable to afford to scale up locally, and decided to contract volume manufacturing for the channel. Now that they're well established, I would hope that they would perform an exercise like the one in this article, and see if moving production back makes sense.