What if, in addition, a nominal fee was charged just to have a chance to purchase a Steam Machine? Let's say $3 (or whatever). Then, all that money is donated to an organization like Extra Life or Game for Love?
In that way, someone with 5000 scalper accounts knows they're going to be out $15k just to get in line. And everyone else who is trying to buy just one isn't sweating the nominal fee.
I'm genuinely asking.