I'm sure I'm just being a crotchety old graybeard but I ride my bikes to get away from this crap. I do use Strava to track my rides on my watch but I don't even look at it until the ride is over.
I don't have strava or anything. I don't even know how long my rides are, my best times, my altitude. I just go for a ride; successfully capturing the exact feeling of riding since I was a teenager.
I personally find strava culture to generally be toxic and annoying, though the above poster seems to use it in a genuine way. 8A is similar in the climbing community. Similar to Github: what starts out as an honest need for tracking and documentation turns into a social-media-showboating circus.
