They risk alienating fans (and, often, do so-alienate them) way too often to put them in this category, I think, and specifically for the reason of having failed to play it safe and target nostalgia.
Blizzard on the other end hasn't made anything that was not nostalgia farming for a decade. And besides Overwatch you have nothing new in this century. That's a lot for a company that's barely 30 years old…
The second last time Blizzard launched a new franchise, Mulan had just been released…
From what I read about blizzard it seemed like Activision wanted them to treat wow like cod