40 years ago, there was a dairy that made ice cream, and sold it in the summers on the side of the building. We'd go there as kids, line around the block, everyone loved it and it was a very popular and loved place.
It eventually burned down, the company stopped production, you know how it goes.
About ten years ago, someone built a clone of the old dairy's neon sign, rented a new building, and served generic hand-dipped ice cream (blue bunny brand?)
It's just regular ice cream. But they have the sign. And they can charge $8 an ice cream cone, and people line up just like they used to. Ridiculous.