Moreover, that's what happens anyway. If you get one of the slots and you value the difference between what you paid and the "real" (resale) price more than you value having the console, you can still sell it. But then more of the money goes to ordinary customers rather than rewarding people who snipe with bots etc.
I would also point out that you can build a PC to run SteamOS with approximately the same specs for approximately the same price, so it's not clear who is going to be paying a significant premium over the sticker price instead of doing that if they don't get a slot.
When they do this, customers have a conniption.
This works fine for luxury goods, because the whole point is that they are expensive, thus exclusive (see: Porsche, Rolex). But for regular goods, this ends up being penny wise, pound foolish. Yeah, there's a short-term bump in revenues and profits, but it gives competition a massive attack surface, as they can pull away the most loyal customers who are angry over price gouging, and those customers are probably lost forever.
I don't think we "need" scalpers though, but they are a fundamental part of markets, and arise when you are trying to break the natural flow of markets. Scalpers are the markets punishment for trying to have your cake and eat it too.
As an adult I have rarely wanted things as badly as I did when I was a kid. But I can sure outbid them.
I think you might actually be maximally wrong, as those with means have plenty of entertainment options compared to those without.
Scalping also actively damages the pricing, which is part of the product. Valve wants to sell this product at a specific price, which is targeted to an audience. By scalping and ultimately changing the price, you are hurting both the consumer, who now pays more, and the company, who doesn't see a cent of this increase and is now failing its target.
Scalping also damages the demand for the product, since it creates a submarket that is volatile and unpredictable.
Scalping is a bad thing because by basically any measure, a market with scalping is worse for everybody involved than one with scalping. Except for scalpers, who make money off it by making it worse for everybody else. Which is why scalpers are bad people.
Scalpers benefit customers who are willing to pay the market price but missed out on the lottery and otherwise wouldn't be able to buy at all.
Scalping also damages the demand for the product, since it creates a submarket that is volatile and unpredictable.
Basically the opposite. If there are scalpers, there is a predictable price that I can pay. If there aren't, I have to be lucky or have connections.
Which is why scalpers are bad people.
They are not.
If you entire business is helping the rich ensure the poor lose and raise the price in general, despite what the original provider may have wanted, you are undoubtedly a bad person.
Scalping is a natural "black" market which always pops up to satisfy market demand whenever artificial restrictions are placed on the market.
Even in this case, there will be scalpers providing for people with more money than luck, who want a day one steam machine.
But they only need to do that because of the scalpers! The scalpers aren't adding value, they're adding friction and expecting people to pay extra for it!
They buy up ALL the stocks. Then puts them on auction sites after supply had hit as close to zero as possible. That's not how economics work by the books.
It's not a perfect system, but money is how we as a society determine how to allocate scarce resources. People labor under the promise that having additional money will give them an advantage in this type of situation.
But... perhaps these guys are playing a longer game? Reputation has value as well and from other comments this move seems to boost reputation significantly.
Till the sales price matches the market value scalping will exist. The best way to address that is a vickery auction. Till then scalping will continue.
You must have a Steam account in good standing.
You must have made a purchase on Steam prior to April 27th 2026.
Limit one signup per household. We will use payment method, shipping address, and other information to eliminate multiple entries."The corollary to this lottery will ensure that people who want Steam Machines day 1 actually get them at cost. So not only does this negatively impact the supply-side of scalping, but it also impacts the demand-side.
This way it's just a random draw and (I think?) the number of accounts scalpers can enter with is limited because they need to be established. So it might not solve scalping, but it could be a significant improvement.
By and large, the masses have always experienced football on a TV screen. (though removing lower price tickets from such public sport events is still bad)
I'm so tired of people trying to pretend that limited tickets to an event billions of people want to attend ought to be available to poor people just because. If they sold for a penny, the resale market would eat them up and they'd still cost what they cost. If you'd bought them for $10, you'd instantly turn around and sell them for a few thousand to someone else.
I'm sorry no one prepared you for the fact that rare things have value, but perhaps some introductory economics classes, instead of TikTok-trite-internet-rage would be helpful.
Show me the incentive structure and…
Pre-creating "sleeper" accounts is a common way of circumventing this, though it does require a degree of long term thinking/planning.
>Limit one signup per household. We will use payment method, shipping address, and other information to eliminate multiple entries."
It's not just an account with an age, they have to have made a purchase. And shipping address + payment info also help eliminate duplicates.
It's likely they are weighting accounts that have a lot of (recent) game activity and game purchases as well. Plus, they have access to hardware information via their hardware survey, etc.
we could say it's 5000 scalper accounts, and 50000000 gamer accounts. but it's not 5000/50000000, it's like 4500/20000. which isn't bad! but scalpers will still be way over-represented, because they'll be trying to buy it when most steam accounts won't.
now one fuzz factor is the queue system, as you're not putting down money to get in line i expect a lot of people who wouldn't otherwise sign up will, in case they decide to buy one when given the chance. so we might have 40000 gamer sign ups, but only 50% will pull the trigger. this also gives scalpers an out should the resale not be worth it.
(obviously all numbers made up)
Is there any actual data on this? I know people don't like scalpers but I wonder what the actual percentage is.