More specifically, it was really AlexNet, the 2012 ImageNet entry, running on two NVIDIA GTX 580's, that highlighted the practicality and utility of running large scale neural nets on affordable hardware. CUDA had been released in 2006, but cuDNN (the CUDA library for neural nets) didn't come out until 2014 - after AlexNet had already kickstarted the demand.
What followed from AlexNet was a few years of intense competition on the ImageNet benchmark, and larger and larger/deeper neural nets (CNNs), which gave rise to a lot of the algorithms and concepts still used today such as residual connections (originally from ResNet), ADAM (training algorithm), ReLU/etc, normalization, dropout, etc... all the fundamentals that made building large neural nets possible.
Schmidhuber's continual reminding everyone that he was working on neural nets back in the 1990s is beyond tiresome. Yes, he should have been recognized alongside Hinton/Bengio/LeCun as one of the pioneers, but time for him to get over it.