There aren't any merits to talk about. A flip phone is still a nostalgia play. If someone is nostalgic about flip phones, they're nostalgic about a Nokia, Commodore was long gone by the era of flip phones. And, you can still buy flip phones from a variety of manufacturers, including Nokia, for under $100. A dumb phone, including from reputable manufacturers, is extremely easy and cheap to come by, if that's what you want. A dumb phone is a commodity with many suppliers.

This product at this price is entirely about leveraging the Commodore brand, and it's leveraging the brand in an incoherent direction. If I thought they were making astronomical margins on a low upfront cost, I would think, "OK, fine, do your little experiment, though I don't like you degrading the brand for no good reason." But, I don't think they're going to make astronomical margins and I don't think the upfront cost is low. I think they're spending a lot of money on a product that will be a flop.