It's a fake choice, because they carry mutually exclusive catalogs, and entertainment choice is not particularly substitutable (e.g. if I want to watch "Star Wars" and it's not available on services I'm subscribed to, I'm not going to be satisfied with all the rich selection of things they carry that is still not "Star Wars").
Lots of that in the economy, that's where the most money seems to be made. Smartphones are my go-to example: plenty of nearly identical options to choose from, choice entirely set up by vendors, with little to no way of users to voice their feedback. A supply-driven market. You get to choose from what's made available, not what is possible.