Meta is a cash generating behemoth. They have such a well oiled ad machine that it’s going to be a long time before they destroy themselves. Case in point, they look fine financially even after burning mountains of cash on the Metaverse.

I would worry about Meta dying only when people stop using IG, which they clearly are NOT. IG is firmly entrenched in modern society and culture, they make insane amounts of money off of that.

One thing is becoming more and more clear though, their AI efforts are going nowhere. I would be interested in where they end up in the AI race, they are never going to get as much mindshare as Claude, Codex or Gemini.