This goes with any business, but Intel should figure out what its "plus" is. They own perf/watt and perf/thread, and their uarch, x86, is the standard for cloud loads. As the cloud matures and becomes more uarch agnostic, everything being open source, they still have to find a way of differentiating themselves.
The point is 20 years ago the majority of coders were coding x86, directly, then 10 years ago say WinIntel, and now our apis are REST calls. That is to say, the majority of programming has been getting increasingly removed from the underlying hardware. Intel it seems finally clued in to this with MS announcing WinRT.
So in short, Intel should start innovating at the platform level. And hey, the platform isn't just a microprocessor anymore.