someone, above: > believing you hunted down a 'deal' causes you to wildly change how you perceive value at an emotional level.
I'm going to quote myself, paraphrased, because i forget the exact phrasing.
"All else equal, which tastes better: ice cream you've paid for; or ice cream that cost you nothing?"
edit: i didn't intend the above to be snark, even though it may read that way.
