It is cheaper for hardware manufacturers to only support a single operating system instead of designing a platform to be used by many. It also makes security simpler.
We must demand hardware which strongly adheres to the GNU/FSF ethos or it must be rejected society-wide (or made too expensive for the average normie to afford, effectively killing its market). Universal Machines are to free humanity, not limit or enslave us! THIS is why I don't buy Apple and hold my nose buying x86 (Qubes OS) and Google Pixels (GrapheneOS); if I could afford Raptor Engineering's TALOS II, I would own only that!
Game consoles had a higher import tax than "computers" -> allow linux, save money.
IIRC they did a similar thing with the PS2 with some janky-ass BASIC interpreter being available.