> the Swiss are to be the recipient of some draconian action "we'll show them"
It's quite clear that the EU-Swiss agreements were negotiated as a whole and one side just can't suddenly pick parts of it that it will reject.
The EU/Swiss agreements don't have to be negotiated as a whole. The whole guillotine clause schtick exists only to try and transfer as much power to the EU Commission as possible. Nothing stops European countries being reasonable and looking for ways to work with each other on whatever areas they can agree; it's a deliberate ideological choice to refuse.
> Nothing stops European countries being reasonable and looking for ways to work with each other on whatever areas they can agree; it's a deliberate ideological choice to refuse.
Yes, and it's the fine and reasonable ideology of protecting your own (in this case EU members') interests against the interests of other countries. Which is why neither the UK nor Switzerland nor other non-members can pick and choose. Makes them understandably unhappy of course, but so what? They are protecting their interests and we are protecting ours.
> it's the fine and reasonable ideology of protecting your own (in this case EU members') interests
It doesn't protect their interests. That's the whole point. If it were about protecting the interests of European countries they could negotiate their each interest individually and independently with each other. The EU construct is deliberately designed to ignore the interests of any specific member state in favour of the interest of a new entity, the European Union, which has an entirely separate set of interests that don't correspond to the interests of the people living in it.
> Which is why neither the UK nor Switzerland nor other non-members can pick and choose
They actually can pick and choose and both have done so successfully. Hence why the EU/Swiss relations aren't governed by membership and why the EU has agreed to work with the UK on various interests without requiring membership (despite denying they'd ever do this at the time).