Border control is not equivalent to racism. The people pushing for it loudly just tend to be doing it for blatantly racist reasons. Unsurprisingly, those people tend to abuse any ounce of power given to them. When they're granted extraordinary government powers, they make up official sounding reason to achieve their racist agenda. Hence the general consensus that any talk of border control is racism. The non-racist-driven border control agenda just controls the border, and shut the fuck up about it. They don't boast about arrests, they don't make up stories about crime or eating cats and dogs, they don't send in the military to schools to grab kids out of class, they don't shoot people in the face when they look at them wrong.

Europeans, with some exceptions (the UK, Germany, maybe Sweden), generally care way, way less about accusations of bigotry than Americans do, and the Swiss are one of the most DGAF nations in this regard.