It is so long, with so many unnecessary sentences. And it feels like everything is said at least twice; First a generic statement about the new feature. Then a specific example, or a deeper explanation of what the first generic statement was. Then a demo. And then a conclusion to the future.
The old Steve Jobs keynotes focused on the most interesting things, but now it feels like they are afraid not to include everything. So everything gets diluted.
It would help a lot if they would stop saying the same lines:"And now...", "We cannot wait for you to try our new XXXX ... ", or "We could not be more excited to...", "We are excited to... ".
"With that, now over to person-X"
Just watch a normal presentation like Mac OS X 10.2 or 10.3, it's not iPhone level earth shattering but he made it fun.
For example the part about cameras, where they seem to advertise them not as security products but as a lifestyle aid.
The rehearsed marketing is so strong that it comes across in a very perverse way.
I think Apple can't find their voice since Steve Jobs passed/stopped doing the presentations. Thats why it feels inauthentic. I imagine its also hard to really feel "best (iphone|ipad|macos|etc) yet" when they are debuting features that existed elsewhere for a while. Its just a massive disconnect from anyone but fans. The same could be said for innovative features, whats left to innovate on smart phones?
In some ways both things are like having to be the person coming on after an amazing presentation or comic or musical act. How do you follow it?
Many of us don't want to watch people fumble with presentation problems. We don't want the lead in, setup, filler banter, so on.
I'll take this sort of "you spend your time perfecting your presentation instead of wasting thousands/millions of people's time doing it live"
that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.
- Brave New World, Aldous HuxleyBut then, I'm a fan of Apple, overall, and I like most of what they do.
The bits that are fine: removing distractions from photos, extensions to the edges, fixing color/exposure etc.
That and the guy who announced it last year fled to Facebook of all places.
Probably the best reversion was getting rid of the butterfly keyboard and bringing back ports after Jony Ive was gone.
They did it with Aqua when MacOS launched and again with the iPhone's original skeuomorphic UI and yet again with the flat redesign of iOS.
Whenever I use my personal Mac or iPad, still on the old OS, I wonder what they were thinking - I would guess it was rushed to hit the annual release, as it does have potential in parts.
That said, it looks from the few screenshots in this like you’re able to pare it back to something much closer to how it used to look, which is great and I’m glad they’re taking feedback on board.
Given all other truly useful things you could implement as well as bug fixes, why did you think that investing time and money on Liquid Glass would deliver useful value to users?
I wonder how much time and money they wasted on something that nobody wanted, cared for, needed or solved any real problem?
Excep every time they do a big redesign like this. This happened when they moved away from skeuomorphism in iOS7(?) and then backpedalled hard in the following revision because of negative user feedback. Similar thing happened when they presented the reinvented Safari (I do't think that one even survived through betas). And it is happening now.
Also Jobs: fires the antenna designer
Funny to hear that after they mentioned how seriously they are taking privacy every 37 seconds.
Under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.
> Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
This is due to EU's wider tech regulation "DMA"
And, in fact, it's due to DMA's mandate leaning _against_ privacy:
> under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
How can Apple guarantee privacy then?
At least a summary of what was missed.
there’s also a YouTube live stream that lets you go back
Will it be available to developers in the EU though?
If you're wondering what I mean by "anti-trust violating", it has to do with Apple's "security" policies. Every feature Apple ships has to support third-party implementations now, so if Apple doesn't want a third-party app with the same access as the first-party version, they can't ship the feature at all. For example, if Apple ships Siri AI in the EU, then Facebook can ship their own AI that you can grant access to all the same data and Apple can't stop them from stealing it aside from saying "We don't think you should install Facebook's data theft app".
Of course, most of Facebook's data theft is also illegal in the EU. But, to Apple's (undeserved) defense, GDPR enforcement in the EU has also been hit and miss, mainly because the political layer of the EU is not yet interested in a fully mobilized trade war with the United States. So instead we have this annoying half-measure where Apple waters down their feature set to do below minimum EU antitrust compliance, Facebook does the below-minimum amount of GDPR compliance, the EU gets the political win of appearing to care about antitrust and data harvesting, and nothing materially changes.
Interestingly enough, however, they are shipping Siri AI on macOS, where you absolutely could write your own AI assistant, as well as visionOS and watchOS, which... well, actually, I'm not sure how the EU signed off on that one? Are they just not considered smartwatch or VR headset gatekeepers?
I just hope the AI Apple use is smart enough for the task. And that giving the AI information it needs is easy (such as a snippet of the health data so it knows what it's working with).
I’m just talking about iOS though. Haven’t updated to Liquid (Gl)ass on macOS yet.
I have an iPhone 16 that was promised to have it. Now they are saying some features are available only on 17+ models
> iOS 27 coming this fall.
> Siri Al coming in English later this year.
So they're already admitting it won't be here in time for iOS 27.
https://www.macrumors.com/2026/06/08/wwdc-2026-live-coverage...
Try Wired’s https://www.wired.com/live/apple-wwdc-2026-live-blog-all-the...
I mean... that's your opinion, not a fact :)
I kinda agree, yet I will make small edits to my pictures to make them more like I felt than how it looked. Maybe in a happy moment the sky was more blue to me than it actually was and I want my picture to reflect it. Maybe I was happier and less tired than the picture remembers it and I want to fix it.
If some people want to AI process their pictures to make them match their memories better, or even to shape better memories, who are we to judge?
Ugh so newer phones have this too? (15 pro max). Another reason to not upgrade.
I appreciate making it available to everyone but it feels like there needs to be some kind of middle ground. IOS development just isn't as much fun absent the in-person community.
ChatGPT alone is among the most popular apps ever made, and it's available both inside and outside Apple's walled garden. Letting it reach audience in countries where Apple doesn't have much of a foothold.
I do wonder if new Siri is any good though. Apple used to be a genuine AI leader, but they totally sleepwalked through LLM revolution, and Siri's response quality was a sad joke for a while now. Did they bring it up to modern standard?
I don't even know if this is physically possible. iOS has something like 1.5B users, but ChatGPT reportedly crossed the 1B MAU line in May: https://www.reuters.com/technology/chatgpt-app-hits-1-billio...
By the time Apple ships Apple Intelligence, ChatGPT might have a larger install base than iOS.
It's still an extremely ugly, "worst of both worlds" combination of wasted space (from early-gen flat design) with gaudy effects (from late-gen skeumorphism), but at least now it is usable.
I'd never update to macOS 26, but 27 I might, begrudgingly.
Apparently there's a new fancy slider for making it more (but not completely) opaque? Did I miss an option for turning it off?
I have an older iPhone that can't run any of this new stuff, and I'm not upgrading because I have no reason to. I think I actually prefer at this point to be on an older phone that won't get all of this.
When is technology going to get exciting and fun again?
(that's not 100% true, I was excited to hear they were walking back liquid glass.)
- fixing the main liquid glass issues (transparency, toolbars, window corners)
- rewriting OS components to work better
- fixing the ever annoying "The compiler is unable to type-check this expression in reasonable time" problem (we knew this was going to happen by following the Swift project, but still)
Honestly, we really really needed a year with less features and more work put towards improving the platforms.
The 9 isn't even 3 years old yet until September, absolutely garbage support timeline for a wearable. I have a Series 9, and it's still essentially like new.
edit Seems this was an error on Apple's part, all watches that support 26 should get 27
iPads aren't free from this either but it's a little less severe [2]. For example, iPad Air 4th gen will be the minimum iPad Air and it was released in 2020. The M1 iPad Pro was released in 2021 and will be the minimum there.
[1]: https://www.macrumors.com/2026/06/08/watchos-27-drops-suppor...
j2]: https://www.macrumors.com/2026/06/08/ipados-27-drops-support...
I already have Siri limited to manual activation only. If they force all of this into Siri and I can't prevent AI models from actually installing their gubby hands all over the phone then that's it for me.
For them to just blanket announce that a bunch of stuff across the platforms perform better, that shows that Apple spent most of their effort on quality over shipping features. It’s also possible they’re preparing for less availability of RAM long term and trying to optimize.
The list of stuff they had go highlighted includes a whole bunch of small but impactful little tweaks.
iCloud shared libraries being easier to use outside of Apple operating systems, that’s great. And adding full resolution support, also great. I’ve left iCloud Photos and macOS for myself but I’m stuck on iCloud shared photos with family albums, so making it easier for me to participate is a big plus.
Custom EQ in AirPods. Awesome.
Smoother network transitions between WiFi and cellular. Huge positive impact.
Send indicator in messages, yes please.
The parental controls are industry-leading.
The AI features are the most boring and uninteresting to me, but the little stuff is all big news to me.
Unless I can continue to neuter AI, and keep the older siri this is my last iOS.
No new hardware, feels like the party is over. Thanks Altman for the greed.
Let's hope they don't get overconfident with Gemini and pull a MS Copilot..
I get this vibe too. Turning Siri into yet another chatbot is a far cry from the vaporware they showed at 2024's WWDC. Seems they found out LLMs can't actually do that, but investors aren't just going to let them ignore it unfortunately.
Feels like they are just phoning it in here and waiting on AI hype bubble to burst. "Here's your stupid chatbot, now shut up"
It looks hard to use ...
Also the 'floating semi-window but not a window' thing when using contextual siri in the context of some other app ... sure looks like it won't work with cmd-tab navigation ... I really hope is not the case ...
You're up to something, maybe they really have a broken pseudo-window with basic UI interaction hacked on top.
On macOS, I also disable spotlight for everything because the indexing process has been the single biggest culprit of CPU spikes when it’s doing something insane like indexing a git repo. Again, I only use Spotlight as an app launcher.
I wish it were easier to opt into this “App Launcher only” mode. I had to really tinker with the settings to exclude everything except applications. And I’m sure I’m going to need to do it all over again after this update.
That said, the foundational models they talk about running on it - is that something they've trained themselves? I know they had some sort of deal with Google; could it be Gemini weights loaded into their private compute or something?
Extending applications without having to launch a full agentic IDE. Macos is already very well equipped with GUI automation tools.
Do they allow you to opt out of data collection to improve their models for Siri? What about allow users to choose on-device only processing?
If not, they are only speaking to the converted when they have Craig drill home their supposed privacy guarantees.
There used to be more information on WWDC and the State of Union. But with every year past they have deleted it to consumer level marketing speak.
I would be more excited if they said “AI? Yeah, we decided we aren’t interested in doing it anymore.”
This is bad and mostly will result in two outcomes: a more systematic domestication to groom the child into accepting such surveillance from a higher authority, so later in life they are more susceptible to be monitored by employers or even the government, just like how schools domesticate people to be a cog in the machine later in life. The other outcome, is a complete radical shift where that kid goes on doing anything and everything as soon as they are in their own.
Say the ChatGPT app would provide the functionality to the system and I'd allow a scary popup saying "these guys will own you, sure?".. I guess they are going all in into Gemini instead.
But I don't want Gemini..
I can't help but think for most folks out there these features make using Apple products considerably more powerful and easy. They may be "boomer" features and you won't be able to roll them into your MCP server, but IMO it doesn't take a huge perspective leap to understand how they're game changers.
I dont like siri ai access everything on my devices. mails, photos, screen, camera, my credit card and passwords...