In his role, devising as set of general guidelines to use as compass when things (inevitably! and often!) get very very muddy and Right v. Wrong is hard to tell apart -- both objectively, and also from the point of view of being a community leader with ton of vested interest -- is essentially one half of his job. Other half is abide to said guidelines.
So @kristoff_it last week sat down, came up with three simple rules short enough he can print on a business card (or hang on his office wall or whatever), and posted them here to test if they make sense to the wider community.
TLDR: yes can seem bland / generic but within context it makes sense to me author needed to distill his ethics in a nutshell.