The reason everyone came running when Cloudflare first started was obviously the "burn VC money to gain marketshare" but it was also the sheer simplicity. They had one product and a handful of features.

Until someone on the business side takes a step back and says "when I mouse over 'Products' on the homepage, why the fuck is there a 'See All Products' link" it will be impossible to have a usable customer experience. Start killing things and making them features.