Would you categorize this particular style of rhetoric to be persuasive or annoying? And before you say "persuasive" because you're thinking about this specific issue regarding AI consciousness, consider many things in the past that have been written as though they were absolutely definitive, and yet today we believe exactly the opposite, and for many such issues we find the prevailing viewpoint at the time reprehensible.
That's not to say that Ted is wrong at all here; I'm not commenting on that. But I find the entire style of the article grating because it seems to violate common assumptions regarding "good faith" debate, and I would find the article equally frustrating if he had titled it "Artificial intelligence is conscious" and argued the opposite side, albeit in the same tone and using the same persuasion devices.