But insisting on searching for it is like searching for cognitive aether. It's the social equivalent of phlogiston. Like all of these ideas, they exist in our heads as a map - a way of navigating the world, but when we hunt for it's existence in the real world and fail, time after time, we have to remind ourselves that the map is emphatically not the territory. We will never find consciousness because it's like looking for a scientific characteristic of property ownership. It's a category error.