My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.
Name what the feature does, what it gains them. Call it "smart" if you must imply some black box treatment.
Naming AI as the selling point for everything feels a lot like that Android tablet ad circa 2010:
"Your wife will love the new dual core Tegra™ chipset!"