undefined | Better HN

0 pointskeeda23d ago0 comments

> While your linked post was explicitly about ads, this line wasn't and is just baseless

I mean, the ad business is still by far the largest chunk of their whole business, which is why I think their overall revenues, profits and dominance will decrease ¯\_(ツ)_/¯

Display is another good example of why. Like half (?) of it is YouTube, which will be fine, but the rest comes from non-first party properties, which are already seeing drastic drops in traffic. Just as with the shrinking of SERP ads, there's no way to stuff enough ads in chatbot conversations or to compensate for the display ad revenue dropping either.

I'm long Google (monopolies are usually good bets, bullish on AI + GCP, plus it is disrupting itself before others can so has good long-term prospects) but I can't see how that will compensate for its main cash cow today being cannibalized, so I fully expect future returns to be less than historic ones.

0 comments

1 comments · 1 top-level

wrsh0722d ago

My hot take here is there searches will drop some but overall the thing we know as search will be fine because it will evolve. And revenue will go up.

I mean, the product might not be called Google search, but the thing that Google search transforms into will likely make more money than it does today and my bear case is that it would still make >80% of today's watermark.

Also Google's going to grow auxiliary businesses around AI that will change the balance of their assets dramatically (waymo is ~nothing right now, cloud is growing well, and there's no reason Google shouldn't be able to produce a top coding model for speed if not frontier level)

j / k navigate · click thread line to collapse