The way I thought of it at the time was that they had 2 kinds of content, official stuff like news, to make the service actually useful, for which they didn't get a cent and commercial stuff which started at that unfunny amount. They had nothing in between.

For example, I could have made a page with sub-pages with the menu from various restaurants in town. It didn't occur to me that one could monopolize delivery and squeeze restaurants into handing over a large amount of money per meal. (read: cut a large amount of food) I'm not that kind of entrepreneur. I'm sure they do actually pay ƒ1500 now for a dumb listing on a food delivery website. I thought of it as more of a fun thing to have for the local tv station (that hardly anyone watched)

I was just fooling around really but my main plan at the time was classifieds. The normal formula for those at the time was to deliver the text some place and pay in cash. I had considered a paid phone number but those also cost 1500 + 50% of the call cost. A 3 minute call would work out to cost 3 bucks of which I would get ƒ1.50 and I would need 1000 per month just to pay for the phone line. Absurd prices, local (land line) calls at the time cost 10 cents each for unlimited duration and 35 guilders every 2 months.

For a TV station with less than 100 k "viewers" I don't expect many thousands of classifieds. It wouldn't even fit on the page. Say you can fit 10 of them. Say 300 one day ads per month. As a customer, I wouldn't pay ƒ5 per day. The local newspaper started at ƒ6 and the text will stay there for the entire week.