It is worth recalling that "authoritarian" is a relatively neutral label for a political philosophy (like "liberal", "democrat", "capitalist" or "socialist"). It isn't that people are name calling, it is that authoritarian policies - like this one - consistently cause more harm than good. The label is basically a slur at this point because the disasters that the authoritarians trigger often veer into being massive and appalling spectacles. People tend not to be very evidence-based, so the people who lean authoritarian tend to try and rebrand to avoid being tarred with their philosophy's consistent failures, but it is still authoritarianism.
But the productive path forward isn't to try and be nice to the authoritarians and accommodate them with the rebranding. It is to adopt liberal policies. Like letting people read and comment anonymously on the internet.