For attracting members of the opposite sex and wanting to connect with other people of similar wealth as their values and interests more closely correspond with your own. I don't know if you noticed, but there are cultural differences across socio-economic classes.
What do I value? I believe I live in a society where wealth is earned through hard work. It would be awful living in a society where I wrongly think everyone who has something I don't earned it through nefarious means, and there is no way to be an honest broker and create wealth.
