> By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising.

You’re a Meta decision maker presented with 3 options. Which one do you pick? (remember, you’re not you…you’re a Meta decision maker trying to justify a trillion dollar valuation).

- Possible additional ad revenues

- Possible additional subscription revenues

- Possible additional ad and subscription revenues