> Well, they're not selling you the game. They're licensing you the ability to play their game.

I don't think that's a reasonable reading of what it means to "buy a game", by most people's interpretation of the word "buy".

Regardless of that, the neat thing about regulation is that we don't have to settle for that interpretation, and instead force the one that's better for the consumer!

> They're licensing you the ability to play their game.

And Apple will no longer sell you a phone, but a license to use it. And it will brick itself when they decide (or when you try to open/repair it).