This is actually great. The laptop body stays the same and you swap out a small mini circuit board that has the CPU + GPU + DRAM on it.
This is the point of the Framework laptops. They are just unfortunately stuck with non-Apple parts and thus are slow / inefficient.
Maybe Qualcomm can make a motherboard for Framework high end laptops with their Snapdragon X2 Elite Extreme ARM-based CPUs that are supposedly competitive with Apple's M4 offerings?
And then offer a cut down Qualcomm mobile phone CPU + GPU + DRAM offering for the Framework 12 so that it can compete on price/performance with the MacBook Neo?
I think you need to complete with Apple with the right equivalents.