My stance is that it already is like that, now TigerBeetle, Ghosty and Roc are the only major projects using it, and none of them are something that drives adoption of new programming languages.

Bun could have been that, if addons were to be written in Zig, that is now gone.

So unless something comes up where "you need to use Zig to play here" becomes a requirement, it will stay as a language where some folks have fun using it, and that's it.