I think token counts and GW are a gross over simplification here. Not all tokens are the same in the amount of GPU time they consume or the size of the GPUs they require or the amount of energy they consume. There's a huge optimization potential here once these companies get serious about consolidating the business they have and executing much more efficiently. Given enough time, these companies can heavily optimize their operations. Short term growth and not slamming the brakes on that is their primary concern.