My wife knows about Claude because that's what I use and we pay for. She uses it also as a result. And inevitably she will talk about Claude to her friends.
For enterprise, Anthropic is crushing it. In the manufacturing sector I anecdotally hear a 2:1 ratio of Claude to ChatGPT for teams who are settling on a platform.
Absolutely not, you live in a bubble. Everybody knows about ChatGPT.
Few non-programmers have heard of anthropic or claude, nor do they care. But they all know what ChatGPT is.
They ran a super bowl ad. It's all over the construction industry. Claude is still not quite the Kleenex that ChatGPT is, but there is a pretty good chance lay people have heard of ChatGPT, Gemini, and Claude by now.
To disagree with the person below/above me that ChatGPT is the word used generically, when someone uses Gemini or Claude or Copilot, they TELL you which one they used, because they are essentially saying "i didnt use ChatGPT by choice."
Gemini is the one most likely to be used without people knowing which one they used.
e.g. "I put it in chatgtp and..." when they actual asked Gemini.
ChatGPT is too awkward to do that with.
There's no better way to create awareness of a brand than to get it featured in the most popular reality TV show globally at the moment: "Thing Trump Did: Season 2."
[1] Proof: https://trends.google.com/trends/explore?date=today%205-y&q=... (see the massive spike in January of this year)
Their marketing has been working the high end of the “regular people” market for a good while.
