All good - it is something that has been over-complicated for marketing/product reasons.

If you know what A/B testing is, feature flagging can really allow you to nail down how you should deliver an experience to an end user.

We track end-to-end engagements on our websites based on how the content is displayed on a page with more performant layouts/content winning the test to drive users through the funnel.

I don't love it though because it's a lot of waste that gets left over and not cleaned up leaving billing to grow exponentially as flags are continually called for no reason.