All the local stores that sell random packs of Pokemon cards are sold out. So is Amazon, etc. If I wanted to buy some right now, the only way I could do it is through scalpers. So yes - they are scarce.

I think The Pokemon Company is very intentional about how many cards they print. As many as possible without saturating the market. I'm sure they employ people with degrees in business and economics whose job it is to figure that out.

> You don't know why they find Pokémon appealing.

That's not true. I like Pokemon. I have a Pokemon sticker on my laptop. I understand that there is intrinsic value to a Pokemon game, figurine, and even a cool holographic trading card. But the reason people are buying random packs from scalpers which usually just contain worthless junk cards is the hope of scoring a rare card. It's the scarcity.

That's also the reason they are sold that way instead of just selling you the cards you want as singles. If I could just go out and buy any special art card for $100 direct from The Pokemon Company (a huge margin for them), it would completely tank prices and ultimately demand.