Be careful not to take the Jaguar road for there is no coming back.
Then the Ferrari image loaded. Wow.
It really is a game of spot the difference. A difficult game.
edit: I don't want to reduce hypercars purely to their "Wow!" factor, but a huge huge part of their value is definitely the feeling they evoke when you see one out of the corner of your eye and your head snaps around. This Leaf/Luce side-profile similarity is completely antithetical to that "Wow!" factor.
[0] https://en.wikipedia.org/wiki/Yangwang_U9#/media/File:Yangwa...
It is a very generic shape for sure!
Long live the Ivesmobile.
This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.
I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said.
People share ai slop cat pictures on Facebook.
There's HN commenters, there's the subset of HN commenters smugly criticizing all the very obvious flaws of things like this... And then there's just the entire rest of the world which simply does not give a shit.
Everyone then complains that the automakers aren't making what they want... But the blame isn't with the manufacturers, the blame rests with consumers and how mindlessly apathetic they are to... basically everything.
This is not apathy in my opinion. This is rational. Cars are just tools. Metal boxes to enable mobility. Car people have turned them into this cult of personality that I think is batshit insane. It's not just cars mind you, we do this with watches, shoes, you name it and it's all very peculiar, but cars are my pet peeve because they are so obviously wasteful and dangerous. Not just directly like killing 40k per year in the US alone, but also through obvious geopolitics.
People want to move around and they want to smile smugly and think they are better than others. Those two things are pretty much universal. I say we separate those issues. You can move around all you want but smiling smugly you do in some other way than in your "car". We'll have really good public transport and you'll assert your dominance in some other fashion. I personally recommend we reintroduce dueling to the death.
By the way I don't know anybody that would buy a new car every two year to keep up with the Joneses and I live in a pretty "Jonesy" place. That's a bit hyperbolic at least in my neck of the woods (Netherlands). Most people here keep their cars until they become unreliable.
So the rest of the world not caring doesn't matter as the audience for this is probably a million people at best
The cybercar turned out to be a massive failure though. So, it kind of mattered?
Quite a lot of the rest of the world follow cars.
God, Jony Ive is such an insufferable person.
I honestly like Ive as a designer, but dear lord.
It's possible that those buttons are not Jony Ive's doing, but I still find him insufferably pompous.
The Luce however has zero Ferrari design language in my opinion. It has no visual cues that say Ferrari. The powertrain obviously doesn't have it. The interior is like the ghost of Ferraris past, you can see the ideas there but it still doesn't say Ferrari to me.
The whole package feels like something in the $80-100k price bracket for sensible consumers - not someone looking to spend half a million dollars on a performance car that hawks back to racing pedigree.
I don't feel that this addresses anything a Ferrari buyer is asking for. However they'll still probably sell heaps of them because Ferrari buyers are often purchasing for clout.
The interior is very nice. The rest of Ferrari can hopefully borrow from this.
It’s the outside I don’t like. I don’t hate it… just looks like it could be a Kia EV.
If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.
Not a problem - because you'll also be wearing a Ferrari hat and jacket, just to make sure.
by the time this depreciates the Kia might hold better value
$650k is a fine price for a Ferrari, but not one that looks as plain as that.
If I had to spend 650k on a single car, I wouldn't buy this.
If the dashboard was set up for a normal person and I could see this be a great sedan. But as it stands, it just seems horribly out of touch.
Ugly is the word for things like front end of Gen 1 Tesla or Gen 4 Prius, not for this. wtf.
For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
Well actually the whole car industry has converged to these design languages.
But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.
Looks terrible. But they know it.
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