It's more likely to kill the AI market. They're overbuilding capacity and most of it is going unused. The upcoming haircut is going to kill a lot of the major players.
They've intentionally crafted an unsustainable business model in an effort to get users in the front door and raise their MAUs. We've seen this story before. We should know precisely where it's headed.
When you consider how much an employee costs, AI makes a ton of sense. Lots of businesses are stacked with staff doing basic data entry / shuffling. Even if it’s 1000usd a month, AI is still a bargain.