You can't trust those results no matter what
The pages that they pull in to source that data all contain affiliate links and companies contact websites to get their tools to the tops of those lists by paying money often monthly. I know this because I do this...
It's basically standard SEO but it also manipulates AI like ChatGPT very very easily
I don't think you can fine-tune your way out of it.
To filter bullshit it would first have to understand bullshit, and it doesn't. That's why an LLM will tell you the solution to a problem that doesn't work, and argue with you when you correct it.
And they are trained on web data just like any other model...
There are key differences.
1) Google doesn't get paid for the SEO, so even is crime is involved, Google isn't directly responsible.
2) AI ads are unmarked, which is illegal pretty much everywhere. And because of the way LLMs work, it is impossible to tell where a given output came from, neither which part of the prompt/context nor whether it's from the prompt or training.
Google doesn't get paid directly for the SEO but they definitely benefit monetarily. Do a recipe search and ask yourself if these are the results the user would like to see. Google benefits by not penalizing sites which litter themselves with ads. It's not that indirect.
But yes actually I was doing this about 15 years ago in the men's fashion subreddit for one of my companies lol
They won't get you on any worthwhile list unless it's their own because it's too risky for them and any site they would publish it on would want to use their own affiliate link. Unless of course we are talking about something like Medium or YouTube which does work
And then of course there's the fraudsters who will bid on branded keywords we have banned dozens of people for that
